Product Tips From Amazon Checkout Flow

A nice product reminder from the Amazon checkout flow, as highlighted by is:

Remove Mental Barriers

The way Amazon does this is by proactively reminding users that if they subscribe & save they can skip or cancel at any time.

This is a great example of being customer centric and anticipating or knowing your customer so well that you can answer common recurring questions in-product exactly when a customer might be thinking it! An even if they aren’t thinking it, chances are they might in the future so by proactively surfacing this information, it might save many customer experience support tickets or calls in the future.

This customer-centricity is no surprise from Amazon and its reaffirmed in their vision statement.

Amazon vision statement is “to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”

In summary, we can learn from Amazon and remove mental barriers to improve the product experience.

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